Roze 2.11 is a tour de force in the competitive world of prêt-à-porter, merging timeless elegance with revolutionary creativity. Saveri Raj, a true visionary in the fashion industry, established her brand as the epicentre of groundbreaking artistry, captivating fashion enthusiasts across generations. Her innovations in fashion have been celebrated by audiences of all ages. The brand’s name Roze 2.11 is a heartfelt tribute to the unbreakable bond between mother and daughter. With every step she takes, Saveri carries the strength and unwavering support her mother has always given her. "2.11," the brand’s signature number, is Saveri’s mother’s date of birth i.e., 2nd of November in British date format- which seemed apt given that her mother believed in her when no one else did. As a symbol of the love, resilience, and guidance that continues to shape Saveri’s journey and vision every day.
Expert craftsmanship is foundational to Saveri’s design philosophy, as she strives to create timelessly stylish pieces that remain relevant through generations, in a world where trends shift with every season.
Roze2.11 is an audacious endeavour in a fashion world saturated by overconsumption and fleeting trends. The brand’s revolutionary collection, “Disquiet,” has propelled them to new heights of success, earning a feature in the December-January issue of Vanity Fair.
Roze2.11 stands as a testament to Saveri’s unwavering commitment to high fashion and wearable art. A graduate of Istituto Marangoni in Milan, Saveri’s path to high fashion was not linear. Initially studying economics, she soon realised her passion lay in the creative world of fashion. In Milan, the fashion capital of the world, she honed her skills in tailoring, draping, pattern-making, and stitching—skills that give Roze garments the high-fashion finish and luxury brand qualities they are known for.
The label was founded with the vision that fashion should be timeless. Truly great pieces of clothing should stand the test of time—classic, elegant, and capable of capturing the essence of style across decades. At Roze2.11, garments are designed to be passed down through generations, each piece becoming a unique personal expression. This philosophy aligns with Roze’s commitment to sustainability in an age of fast fashion, where clothes are often discarded before a season ends.
Roze2.11 recently added another prestigious achievement to its list: recognition as a jewel in the crown of the fashion world by Not Just A Label. The brand has been awarded the title of a Grey Sheep designer brand, on its path to evolving into a Black Label designer brand. Not Just A Label, an esteemed design house from Northern Italy, serves as a hub for the luxury fashion industry, outsourcing to 50,000 creatives worldwide and curating groundbreaking designers to disrupt the market with innovative designs.
Roze has a bright future ahead as it continues to gain global attention. The brand’s dedication to creating timeless pieces has positioned Roze 2.11 as an emerging trailblazer in fashion innovation. With shows at London Fashion Week and a growing international following, Roze2.11 is set to shine brightly on the global stage.
This document was last updated on January 31, 2025.
