About Us
Roze 2.11 is a tour de force in the competitive world of prêt-à-porter, merging timeless elegance with revolutionary creativity. Saveri Raj, a true visionary in the fashion industry, established her brand as the epicentre of groundbreaking artistry, captivating fashion enthusiasts across generations. Her innovations in fashion have been celebrated by audiences of all ages. The brand’s name Roze 2.11 is a heartfelt tribute to the unbreakable bond between mother and daughter. With every step she takes, Saveri carries the strength and unwavering support her mother has always given her. "2.11," the brand’s signature number, is Saveri’s mother’s date of birth i.e., 2nd of November in British date format- which seemed apt given that her mother believed in her when no one else did. As a symbol of the love, resilience, and guidance that continues to shape Saveri’s journey and vision every day.
Expert craftsmanship is foundational to Saveri’s design philosophy, as she strives to create timelessly stylish pieces that remain relevant through generations, in a world where trends shift with every season.
Roze2.11 is an audacious endeavour in a fashion world saturated by overconsumption and fleeting trends. The brand’s revolutionary collection, “Disquiet,” has propelled them to new heights of success, earning a feature in the December-January issue of Vanity Fair.
Roze2.11 stands as a testament to Saveri’s unwavering commitment to high fashion and wearable art. A graduate of Istituto Marangoni in Milan, Saveri’s path to high fashion was not linear. Initially studying economics, she soon realised her passion lay in the creative world of fashion. In Milan, the fashion capital of the world, she honed her skills in tailoring, draping, pattern-making, and stitching—skills that give Roze garments the high-fashion finish and luxury brand qualities they are known for.
The label was founded with the vision that fashion should be timeless. Truly great pieces of clothing should stand the test of time—classic, elegant, and capable of capturing the essence of style across decades. At Roze2.11, garments are designed to be passed down through generations, each piece becoming a unique personal expression. This philosophy aligns with Roze’s commitment to sustainability in an age of fast fashion, where clothes are often discarded before a season ends.
Roze2.11 recently added another prestigious achievement to its list: recognition as a jewel in the crown of the fashion world by Not Just A Label. The brand has been awarded the title of a Grey Sheep designer brand, on its path to evolving into a Black Label designer brand. Not Just A Label, an esteemed design house from Northern Italy, serves as a hub for the luxury fashion industry, outsourcing to 50,000 creatives worldwide and curating groundbreaking designers to disrupt the market with innovative designs.
Roze has a bright future ahead as it continues to gain global attention. The brand’s dedication to creating timeless pieces has positioned Roze 2.11 as an emerging trailblazer in fashion innovation. With shows at London Fashion Week and a growing international following, Roze2.11 is set to shine brightly on the global stage.
They say if you love what you do, you do it well and you excel. Saveri was amongst the youngest designers to showcase during London Fashion Week SS25.
Our Founder and Creative Director, Saveri was studying economics for her masters at a coveted post graduate school in Delhi when destiny played its role and her life path digressed from numbers back to the arts. From a tender age, her interest in light, shadow and perspective made her take keen interest in drawing lessons at school. She would end up scouring the tabloids
for fashion, art and society columns when she was expected by her parents to read editorials in the newspaper - the Sunday supplement would interest her more, which she saw as a window to high dress making and a build up of her fondness for the arts. She could not articulate it then, but now she narrates how reading that fashion is art, architecture and sculpture in motion is what intrigued her about it. This would manifest as a fourth grader taking up old dolls along with a scissor and discarded clothes belonging to her mother to drape, tailor and dress up the dolls in her own “creations. At School, during summer vacations, she would take up painting, batik and sewing classes. This came in handy for the family when one of them had an outfit with a button come undone, Saveri would promptly sew it back on for them.
Being a brilliant student meant she was encouraged to get into a good college. That she did, being a school ranker, she secured a bachelor’s degree in economics from the renowned St Stephen’s College, University of Delhi. She had wanted to apply to fashion schools in India but unfortunately missed the deadlines so ended up studying economics. Though she did not know then what she would do after the course, one thing was for sure - she wasn’t going to go for the corporate culture. After a failed attempt at the civil services exam, she joined a masters in Economics - but academia could not hold her attention for long and the feeling of not belonging grew as each day passed. After a lot of soul searching, at 23, Saveri told her parents that she would like to study fashion design and drop out of her masters program. Some back and forth, some hesitation later they supported her decision. She applied to and got into Istituto Marangoni, Milan. Even though it was difficult to cope at first, but it was so thrilling and she felt like she was coming into her own. Excelling at pattern making, she had a natural flair for tailoring and draping which shows in the ROZE 2.11 dna - the surface techniques selected for each collection vary, leaving room for inventiveness while making complex construction the unique selling point of the brand. Complex construction, deconstruction and draping are what ROZE 2.11 started out with and has carried on till their show at London Fashion Week in September 2024.
What is the idea behind ROZE 2.11? It’s to be unapologetically authentic, raw and real - it’s self expression. Psycho-existential themes are delved into through construction, deconstruction and reconstruction. The idea is to challenge conventions and subvert status quo. Why is something accepted as it is on its face value(our first collection) or the hauntingly beautiful realisation of stagnation and subsequent struggle and self development that follows it ( DISQUIET for London Fashion Week SS 25)
Saveri herself likes to think of fashion in terms of permutations and combinations of various surface techniques, fabrics, colours and drapes and believes that a fashion designer trains their mind and eyes to pre-conceive which combination evokes emotion or the artist’s curiosity and appreciation.
Before starting ROZE 2.11, Saveri wanted to garner as much practical know how as possible, it’s not true that knowing how to sketch is enough to start up a label - a creative director is responsible for visual merchandising, social media of course, collaboration with other creatives such as stylists and photographers to put together clearly communicated campaigns in line with the philosophy behind the collection, logistics etc because unlike the movies, designers are interns, social media managers, pattern cutters, seamstresses all rolled into one - no one fetches them their morning cup of coffee(it’s sad really). Building something from the ground takes time. Much like an entrepreneur in any other industry, besides their core competency, they are expected to know about intertwining disciplines which shape their business. Several unpaid internships and jobs later, ROZE 2.11 was born *Ta Da* - launching its first collection in November 2023. Since then the brand has gone from strength to strength, due to the expertise of our artisans, pattern makers, PR, other creatives who have helped our put together beautiful campaigns. Her objective as a designer is to reach a compromise between art and practicality because fashion, to her, is a form of art yet due to environmental considerations that she has, she believes that a designer should make an outfit which can be re-worn. The contemporary fashion designers she admires are Thom Browne, Robert Wun and Haider Ackerman. Saveri admires Stella McCartney for her commitment towards the environment.
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